Cycling Jersey for Woody Creek Tavern: Photoshop and Illustrator
Purpose: Merchandising - A one-way 10 mile bike ride from Aspen to the Woody Creek Tavern is a must-do activity among visitors to Aspen. Some choose to bike back, others take public transportation.
Solution: The design reflects the funky, hippy-era flavor of this famous restaurant once frequented by locals, the most famous being Hunter Thompson. The back is an illustration of the Tavern itself, the resident cat is on the shoulders.